8:15 am
Welcome from Jeff Crosby, ECPA President
8:30 am
Opening Session: Elevating Thought Leadership
Cherie Harder, president, The Trinity Forum
9:15 am
Elevating Charitable Discourse through Publishing
Dr. Theon Hill, author, professor, Aspen Institute Fellow
10:30 am
Elevating the Softer Side of Leadership: Essential Skills for Managers of People
Eugene Habecker, author, Chair Emeritus, Christianity Today; Senior Fellow, Sagamore Institute; President Emeritus, Taylor University
11:15 am
Panel discussion with three morning keynotes
1:15 pm
Elevating the Reader: What We Can Learn About Engagement from Current Data
Kristen McLean, Executive Director of Business Development, The NPD Group
4:00 pm
Breakout Workshop Sessions
ATTENDEES WILL SELECT A SESSION DURING REGISTRATION
Pursuing Multiethnicity in your Publishing House
In November 2020, Publishers Weekly reported that InterVarsity Press (IVP) was the home of the "most comprehensive program" among evangelical publishing houses with regard to pursuing diversity both within the organization as well as through its publishing. In addition to its legacy and heritage of publishing authors of color, what are the other ways in which IVP has continued to stretch itself in its commitment to multiethnicity? This session led by Helen Lee, IVP’s director of product innovation, will examine several recent efforts that IVP has undertaken to continue its commitment to elevate voices of color, including its Every Voice Now initiative and recent forays into podcasting (The Disrupters, Get in The Word with Truth's Table, The Every Voice Now Podcast) and address why such efforts are important for the long-term benefit of the organization, as well as for the readers and authors we as publishers serve.
Elevating Customer Interest
Led by Ben Amundgaard, senior director of Bible Study Products at Faithlife, and Jesse Myers, director of original content at Faithlife and publisher of Lexham Press, this breakout session will offer practical examples of how publishers can find and serve niche customer markets and use data to create products that are relevant to those customers.
Elevating Church Engagement and Innovation
Led by Devin Maddox, Trade Books Publisher, B&H Publishing Group and director of books ministry, Lifeway, this breakout session will explore how publishers have been effective in creating a relationship with churches to meet their ministry needs. It will include discussion of shifting church practices that will require innovation and flexibility as solution creators develop resources for the future.
6:30 pm
ECPA Christian Book Awards celebration
Keynote speaker Latasha Morrison, author of Be the Bridge
Presenting the 2022 Christian Book Awards, the Pinnacle Award to Timothy Keller, milestone sales awards, and more -- including celebrating the anniversaries of InterVarsity Press (75 years) and Ligonier Ministries (50 years).
