April 28 to 29, Chicago
SPEAKERS
Stacey Altemari
Stacey Altemari is the Senior Director of Consumer Insights at HarperCollins Christian Publishing (HCCP), where she brings over a decade of experience translating reader behavior into actionable strategies for publishers, authors, and retailers. At HCCP, she leads research across audience development, brand, product and content optimization, marketing support, and trend identification—equipping stakeholders with insights that guide smarter decisions and extend the reach of meaningful content. In addition to her role at HCCP, Stacey serves on the ECPA Research Committee, helping shape industry-wide studies such as the 2023 Christian Publishers Audience Survey. She is passionate about connecting the dots between reader behaviors and business strategy to ensure that stories and resources reach more people in impactful ways.
Rev. Dr. James Choung
Rev. Dr. James Choung serves as Vice President of Strategy & Innovation — overseeing evangelism, discipleship & leadership development, planting, global engagement & justice, multiethnic initiatives, and the Creative Labs — at InterVarsity Christian Fellowship USA. He is also ordained with the Vineyard USA, and has written three books — the latest being a co-written book titled Longing for Revival. He speaks frequently at campuses, churches, seminaries, and conferences, and previously taught as an affiliate assistant professor of evangelism at Fuller Theological Seminary. His work has been featured in Christianity Today, Leadership Journal, Outreach Magazine, Seminary Now, and exploregod.com. James wrote his D. Min. dissertation on postmodern leadership development also at Fuller Theological Seminary, received his M. Div. from Gordon-Conwell Theological Seminary, and studied management science and marketing at MIT. He has previously served on the pastoral staff of a Boston-area urban church plant, of a megachurch in Seoul, and led an LA-adjacent house church. As for other interests, he has led worship at various national conferences including the Urbana Student Missions Conference, and serves on boards for higher education and overseas for-profit and non-profit startups. For fun, he likes to travel with his wife, laugh with his two sons, spoil his daughter, bask in Los Angeles’ endless summer, and swing a racket in hopes of playing something like tennis.
Brian Chung
Samuel Han Park
Brian Chung, based in Los Angeles, is the Co-Founder and CEO of Alabaster. He attended the University of Southern California (USC) and brings over 12 years of Christian ministry experience to his work. Passionate about making faith both accessible and beautiful, Brian founded Alabaster to bridge the gap between Scripture and design, creating books that invite deeper spiritual engagement through thoughtful visuals. His vision has garnered recognition in the Inc. 5000 Fastest Growing Companies list and was also named to Forbes’ Next 1000 list for his innovative leadership.
Samuel Han Park, based in Los Angeles, is the Head of Brand and Creative Director at Alabaster Co. He studied Photography at Parsons School of Design and completed an MA in Biblical Studies at Wheaton College. For several years, he served in missions abroad and volunteered in discipleship, and his passion for art and faith eventually led him to start with Alabaster as a freelance photographer. What started as a simple outreach grew into a deeper alignment between his creativity and calling, leading him to his current leadership role at Alabaster.
Together, Brian and Sam represent Alabaster’s mission to merge faith and creativity in meaningful ways. Alabaster has been featured in The Washington Post, Forbes, and Christianity Today, among other outlets, and was recognized as one of the Best Workplaces by Inc. Magazine in 2025.
Jeff Crosby
Jeff Crosby is the president of ECPA and an organizational leader and writer who has spent more than four decades working in the world of words and ideas through roles in bookselling and book publishing. He is the author of "The Language of the Soul: Meeting God in the Longings of Our Hearts" (Broadleaf, 2023), "World of Wonders: A Spirituality of Reading" (Paraclete Press, 2025), and the editor and compiler of "Days of Grace Through the Year" (IVP, 2007), a collection of meditations drawn from the work of bestselling author Lewis B. Smedes. He is currently at work on "The Spirit in the Sky: Popular Music and the Search for Transcendence" (Rowman & Littlefield Publishers, 2026). His previous written work has appeared in numerous publications including CRUX, Conversations Journal, Living Lutheran Magazine, Urban Faith, Books & Culture, Christian Retailing, Publishers Weekly, Together (UK) and ExploreFaith.org.
Brooke Dobson
Brooke Dobson is Co-Founder and Chief Commercial Officer of Shimmr AI, the first fully automated advertising platform built specifically for books. With expertise in economic forecasting, marketing analytics, and AI technologies, she brings a unique perspective on how AI can transform publishing. Brooke’s executive background spans AI-native SaaS businesses, where she has held roles as COO, CSO, and US President. At Shimmr, she oversees global Sales, Marketing, and Finance, translating cutting-edge AI into practical, revenue-generating strategies for publishers. Her perspective is valuable for an industry seeking to unlock new audiences, scale book discoverability, and maximize the commercial potential of every title in today’s digital landscape.
Bob Hutchins, Ph.D.
Bob Hutchins, Ph.D. is an Executive AI Consultant and Ph.D. researcher whose work explores how generative AI intersects with human identity, creativity, and attention. With over 25 years in digital marketing and tech leadership, Bob now works at the front lines of AI transformation advising schools, businesses, and creatives on how to integrate AI without losing what makes us human. His doctoral research focuses on the psychological, ethical, and cultural implications of AI, specifically how generative tools reshape our concepts of authorship, selfhood, and meaning-making. Bob draws from media ecology, behavioral psychology, and systems thinking to help leaders navigate complex change with nuance and clarity.
Thomas Minkus
Thomas Minkus has more than two decades of leadership experience in international book publishing. He's held several executive-level roles, including vice president of business development at QA International and vice president of the Frankfurt Book Fair. Thomas earned a master's degree in political science from the University of Kansas and completed the Stanford University Publishing Course for Professionals.
JJ O’Malley
JJ O’Malley is Sr Manager of Trends and Analytics with HarperCollins. He has expanded the Consumer Insights and Marketing Operations reach as a centralized research service by using a combination of data and digital tools to complement traditional trend analysis. With his innovative analytical capabilities, he has also identified opportunity gaps for new authors, editorial content, and marketing promotion.
Dr. Emily Smith
Dr. Emily Smith is an Associate Professor in the Department of Emergency Medicine/Surgery at Duke University and an Associate Professor of Global Health at the Duke Global Health Institute. Her research interests include pediatric global cancer, health economics, health systems strengthening in low-income countries, and capacity building. Currently, her research takes place in Burundi, Tanzania, Somaliland and Latin America. Dr. Smith received her PhD in epidemiology from the Gillings School of Public Health at UNC-CH and an MSPH from the University of South Carolina. During the COVID-19 pandemic, she started a Facebook page and Substack newsletter called Friendly Neighbor Epidemiologist, which reaches millions of people in 160+ countries and her work was featured in Christianity Today, NPR, the Washington Post, and TIME Magazine. Dr. Smith’s book, The Science of the Good Samaritan: Thinking Bigger about Loving our Neighbors, was released in 2023 (Zondervan, Harper Collins). Emily has been married to her pastor-husband for twenty-three years and they have two fantastic children, one spoiled golden retriever, and an overly-happy golden doodle. On any normal day, you can find her outside gardening, reading in the hammock with a good cup of coffee, or trying to become a bird-watcher.
Jonathan Stolper
Jonathan Stolper was responsible for the strategic development and P&L performance of the book information business during his 13-year run leading BookScan. He joined BookScan in 2010 and as Global Managing Director he was responsible for POS tracking services in 9 countries, while also overseeing Nielsen’s international metadata, commerce, and consumer book businesses before directing the sale and transition of the US Book Practice to the NPD Group, which became Circana in 2023. Before arriving at Nielsen, Stolper was a 21-year publishing veteran holding down a variety of positions including: VP, Associate Publisher for Octopus Publishing, VP, Client Services for Hachette Book Group, and VP, Sales and Marketing for Harry N. Abrams.
George Walkley
George Walkley is an independent consultant and non-executive director based in the United Kingdom. As a consultant, George has worked with clients in the media and publishing, professional services, education and non-profit sectors. He is a leading expert on the impact of artificial intelligence on media and publishing. Working with the IPG, a leading publishing trade association, George developed and delivered the world’s first independent, award- winning, CPD-accredited training course on generative AI designed specifically for book and journal publishers. The course has now been delivered to delegates from more than 250 organisations. He has spoken on AI at a range of conferences, corporate events and universities. George currently serves as non-executive chair of the communications group Midas (including Midas Public Relations and The Bks Literary Agency) and is a non-executive director of Burleigh Dodds Science Publishing. His early career was spent in bookselling and publishing, notably fifteen years at the Hachette UK group, where he held senior executive roles in marketing, digital development and strategy. George earned his MBA at Bayes Business School and is a 2012 alumnus of the Yale Publishing Course. He is a Fellow of the Royal Society of Arts and a Liveryman of the Stationers Company.
Joe Wikert
Joe Wikert is a former technology and publishing executive who has spent decades leading digital strategy and innovation within the publishing and content industries. Known for his forward-thinking perspective on digital transformation, Joe’s career includes influential roles such as General Manager at O’Reilly Media, where he co-chaired the popular Tools of Change (TOC) global digital publishing events. Having recently retired from full-time leadership, Joe continues to shape the future of digital content as an advisor for several innovative startups, particularly those leveraging artificial intelligence and machine learning to redefine content creation, distribution, and consumption. His unique background—combining software engineering roots with high-level executive strategy—provides him with the perfect vantage point to discuss how AI will disrupt and optimize the content ecosystem for years to come.